Last class , Poland was the res publica where the level of import continue on the same level as in 2021 . The export routine for 2023 show that Poland remains the 5th export destination for ornamental from the Netherlands with a difference to Italy ( 4th office ) of only 10 mln euro .
The increase is specially seeable as in the last year only two country increased their import : Poland and Belgium . And all other countries of top 10 flower name and address remark a decrees .
High inflation did n’t blockade Poles from buying flowersIt is a noteworthy achievement considering the fact that in the last two class , Poland has suffered from a eminent splashiness rate that has reached the story of 40 % , and everyone knows that ornamental are n’t essential goods .
Therefore , it is not a surprisal that Poland stay an interesting market for Dutch peak producers and exporter . It is visible as every yr , several incoming commission of Dutch cultivator are visiting Poland . But it is in all likelihood the retail that will secure further outgrowth of this sphere in Poland .
Retail- new sales channelThe first flowers in Polish retail chains were noticed even 8 years ago and were of rather poor caliber . But the attractive cost and comfortable access to flowers took care of the exploitation of this section in the Polish grocery depot .
Polish consumers have learned that many in force flowered opportunities are to find in retail , particularly if connected to extra occasions like Easter or Women ’s Day , and the fling of Polish retailers has improved over time .
But as in the ( recent ) past times , principally mono bunches in plastic sleeves were usable , as from this year , something has change .
flush b(l)ooming in retailOne of the biggest Dutch associations Just Chrysantemum , that is executing a multiannual promotional drive in Poland is now look in the direction of in - buyers of impudent products in Polish retail chains . Next to regular promotional activities , Just Chrys decided to participate in the training devoted to flower quality and demo their colorful assortment to the audience- in - buyers .
Next to that , Hoorn Bloom Masters is also sending their flower mixes to Poland , where they can be found as a test- in one of the supermarkets in Warsaw . With Valentine ’s Day behind us and Women ’s Day approaching , the chances for success are move up . The chain will then obviously increase the decree and send heyday also to other stores in other metropolis .
The difference in this approach lies mainly in the looking at of the ware . Until now , the miscellany presented in the retail was rather symbolic but also comparatively cheap- blossom to bribe for one ’s own delight and home . The novel wave of products are colored flower mixes nicely wrapped and ready to be offered as a gift that is offered against a higher price than a Polish customer is used to , but still cheap compared to the same clump of heyday in a flower shop .
This young footstep excludes traditional blossom shops as a selling peak for flowers . first off , a customer has to have a demand to visit a flower shop . Secondly , efflorescence are very often displayed right at the entrance to a food market store- therefore also , an worked up purchase can still take home , and with good quality and presence of flowers declare oneself in retail , the want of the customer to jaw a heyday shop will be solved with the leverage of the freshly available assortment in a grocery depot .
Is it a threat to bloom shops in Poland ? For those who see themselves as flower selling points- yes . At the bit , there are actually too many flower shop class in Poland . Therefore , good - quality flowers in retail Chain will influence the number of flower selling points . But the general export numbers will probably still go up , as clients who love flowers will shift to grocery store stores for their purchase , and new clients will see the nice raw arrangements and grease one’s palms them spontaneously .
And this all even with a very limited bread and butter of the Flower Council in Poland .
beginning : agroberichtenbuitenland.nl
