Schoneveld breeding is concerned with founding uprise from its HQ in Wilp . These innovations span from the development of new product to the enhancement of existing assortments . " Innovation does n’t always have to mean creating something striking and unique . Upgrading existing products can be just as valuable . "
Dinja Lankhorst , area handler for North & Central Europe , and Gianfranco de Leo , region managing director for South Europe are pleased with the nature of Schoneveld Breeding . " This approach to introduction bring home the bacon meaning advantage for growers , " says Gianfranco . " Our products are develop to be easy to cultivate and expect less lying-in than raiser might be used to . Furthermore , our wide product compass simplifies crop planning for growers . "
uninterrupted developmentDinja emphasizes that innovation also let in improving existing series or addressing washy point . " origination does n’t always have to be brand newfangled . Take our Super Serie Verano , for example – a Cyclamen persicum that has been the market loss leader for 18 years . Its success lies in our uninterrupted ontogenesis and improvement . Every year , it buzz off good . That ’s innovation too . "
Illusia and JoyberaThe new Illusia is a classic instance of innovation , Dinja explains : " This unequaled product with its remarkable peak attracts a lot of attention . It helps growers abide out while reinforcing our reputation as an advanced party . " Similarly , the find that the new Gerbera jamesonii Joybera demonstrates this ethos . Gianfranco notes , " For years , grow gerberas was neither likeable nor profitable for growers . But Joybera , with its especial uniformness and abundant flowers from the first bloom , stands out in the market place . Growers are thrilled , and end consumer are equally impressed . The ' wow ' event of Joybera is fantastic . "
Gianfranco ( left ) and Dinja ( right )
Paradiso DoubleRecently , the Primula acaulis Paradiso serial publication was expand with Paradiso Double . A more undifferentiated , compact plant compared to what has been useable so far , it enriches the Paradiso mixture with a " typical eye - catcher " . Gianfranco shares , " It ’s a standalone series within a range of a function that has been democratic for years . "
Ciao BellaA whole young ware orbit for Schoneveld breeding is the Gaultheria procumbens , bring out under the name Ciao Bella . " This is the first f1 loanblend grown from seed on the securities industry , " say Dinja proudly . Available in two absolutely complementary colors , Ciao Bella reflects Schoneveld ’s focus on strong plant structures , she states . " We aim to position Ciao Bella as a new market criterion . " The product is launched using a " closed chain approach " , where a certified testing ground test both seed and vernal works for Colletotrichum . " We collaborate with the young plant producer to guarantee healthy plants from the start . "
A young market approachAccording to Schoneveld Breeding , their latest instauration are characterise by their novelty , singularity , and consumer appeal . to boot , the breeder seeks to employ a distinctive grocery store approaching . Area managers chit-chat grower , and technical finish experts provide product - specific guidance . agriculturalist worldwide test the merchandise in real - aliveness conditions . Gianfranco explains , " We require to control the sound carrying out of every kind and every color . That ’s why we examine our product on - site with growers for several days before launching . This fashion , growers can commit they ’re take in quality products . Schoneveld Breeding is a dependable married person . "
Tailored product developmentSchoneveld Breeding highlightst that their specialists work globally , bringing extensive noesis of local markets . " I live in Italy , " say Gianfranco . " I ’m in constant contact with grower and understand their indigence . This enable us to develop precisely the right products . " Product ontogeny is carried out by crop teams , where fellow worker from sales agreement , technical support , and facts of life determine together which products to formulate for specific region . " That ’s why we have Cyclamen desirable for different climate . Each region has its own requirements and conditions . "
SustainabilityThe discussions at Schoneveld Breeding are not only about convenience for grower but also about sustainability . " Take our Paradiso , for model . It does n’t command growth regulator because it by nature get into compact works . It also does n’t need cleaning before sale , as it make very few yellow leaves . Sustainability is about the environment but also about the economic aspects of horticulture , " says Gianfranco . " We reduce labor hours and costs for cultivator . All our products are simply easy to grow than what ’s presently available . "
IPMAt the annual IPM in Essen , Dinja and Gianfranco will present Schoneveld Breeding ’s Cartesian product , include Illusia , Joybera , Ciao Bella , and Paradiso Double . The Schoneveld breeding team will be at pedestal 2d15 from 28 until 16 March 2025 . inflict them to discover how Schoneveld Breeding ’s innovations can agree into your cultivation plan .
For more information : Schoneveld Breedingwww.schoneveld-breeding.com
