The demand for on-line sales agreement increased over the last years and the lockdown seem to have fuel this tendency . This combine with the passion of sharing his love for bloom with everyone , made designer Pieter Landman decided that the time was right to launch his own assembling of discipline bouquet in the US , sassy from the farm straight to the consumer . alternatively of the usual compact bouquets , this collection is more loose , supply in a vase and directly to the oddment consumer , which they can order onwww.fieldbouquet.com . The flowers are being grown , sourced , meet and transport by Ecuadorian farmSande Flowers .
Pieter Landman .
The ideaLandman is born and prove in the Netherlands and has a slew experience in design bouquets for the US market . For many year , he has been designing flower bouquets for several farms in South America that are shipping to the US and now take the measure to get closer to the consumer and show them his own collection . " For a while I had been suppose about the idea of institute a bouquet of fresh field flowers in a different and modern design direct from the farm to the consumer . "
harmonise to him , field redolence is an forthcoming trend , but still quite undiscovered by many in the industry . Since the XC , I ’m active on the US marketplace and over the eld , the heyday bouquets that are on the shelf are still quite traditional ; the thickset bouquets in often the same color combining . However , when talk with the consumer and asking them about their ideas about bouquets and their wishes , I point out that many like to have the efflorescence in their home that they are raise in the garden , or in other words , bringing the exterior in . "
partner with Sande Flowers in EcuadorThis , brought Landman to the idea of starting to supply field sweetness to the consumer . However , sourcing of the flowers was a challenge . " Not all flowers that I had in mind are locally produced , most are grown in South America , but then shipping would be a challenge as I need to cater more loose bouquets already in the vase . " After quite a longsighted search , but at the same time - aloofness - Isaac Mayer Wise - a brusque search , Landman get in touch with Sande Flowers , a farm in Ecuador with a Dutch proprietor that actually live very nearby for many years . " I knew they had decent flowers , but I did not know that they had so many bloom . "
Sande Flowers is known for the magnanimous number of genus Calla lily that they produce , but about 2 years ago , they expanded their assortment and started create bouquets which they now mainly furnish to supermarkets in North America . With Landman offering a Modern target group in a different ( online ) mode , awoke their stake and made them decide to fall in .
With a mate in the pocket , Landman and Sande Flowers could start designing , selecting and screen the field bouquets , which are concord to Sande Flowers General Manager Rick den Dulk very different than the other bouquets they make . " Over the last geezerhood , we ’ve gathered quite some experience in making and supplying bouquets , but mainly the traditional compact one for the supermarket . The nosegay of Pieter were quite a unlike story . "
So how does the cognitive process turn ? Den Dulk explicate . " Pieter makes the conception and each plan is being photographed . Then , we collect the blossom , either own grown or source from other Rainforest Alliance certified farms in the region , Afterwards , unlike other nosegay , the bouquets are built up in a vase and are together with the vase placed in the boxwood , which require to be a bit more wider than a usual boxful as the intent of the bouquet is more loose . The vase is put inside a bag - which looks voguish but also keeps the spyglass together in case the vase accidentally breaks . Then , when the bouquet and vase are tight well in the box , they are being shipped directly to the client via FedEx , so very fast . "
Pleased with first reactionsThe integral physical process entails more study and compound with the wider boxwood have in mind a higher cost , but the reactions so far seem to be very positive , from both the farm ’s side as well as the cut-rate sale side . " For our actor , it is something dissimilar and they seem to like to make it . " And the sale are increasing . " We started just after Mother ’s Day , and that was quite exciting " , say Landman . " as luck would have it , the reactions were really good . We see a pile of Wiley Post on instagram with glad consumers who received their fragrance - and queerly a set of them left the old bag around the vase . " And these positive reaction are also visible in the number . " We are still at the depart - up phase angle , but we are already see the number of order increase . "
From holiday to every day flowersTransferring the mania of flush to the consumer is the aim of Landman and with his internet site and the pick of offering subscription , he hope to slowly but gradually tilt the American consumer from a holiday buyer into a every day emptor . ' We all recognise that the US consumer mostly buy peak for special occasion . However , now , with the COVID-19 situation , where many are force to stay inside , I forestall that many want to bestow the outside in and that a trend will break that will continue for many year . "
The BouquetsSo , what ’s on offer ? Landman design 3 bouquets in dissimilar color combinations . " We offer bouquets in the sizes S , M and L and the intention are according to the coloring that are presently popular . All bouquets contain focals and several other flowers and when receiving the flower , the only thing the consumer has to do is take them out of the box , cut them , put them in the vase and enjoy them . And this latter footprint is the most important . As the flowers get right from the farm , the vase life is longsighted than usual and on top of that , I always endeavor to practice flower that are ' break ' over the day . In this way , as the flower are changing day by day , the sweetness really hail to life . "
For more informationPieter LandmanEmail:[email protected]www.fieldbouquet.com
© FloralDaily.com/Elita Vellekoop
