Almost 30 percentage of consumers expect to spend less on flowers and plants in the next six months . In contrast to a similar resume in May this class , a proportion of frequent prime and industrial plant buyers now also say they are more pessimistic about their financial position and are adjusting their pick accordingly . With the elision of millennials , who actually say they want to bribe more flowers and plants . This is according to an online sketch by the market research means Motivaction commissioned by Bloemenbureau Holland . In October , the bureau investigated the influence of current inflation on consumers ' buy behaviour in Germany , France , the UK , and the Netherlands .
Since the first measurement in May this year , ostentation in the Netherlands rose from around 9 percent to 14.3 per centum in October . Inflation also continued to uprise in other countries during that period . To see its effect on expect purchasing behavior , the study was repeated in the last workweek of October . From a representative sample , 1,666 consumer in the four land surveyed completed the online questionnaire .
One - third expect purchasing power to fallThe continued ascent in inflation is making a large group of consumer concerned about their own financial context . One - third ( 34 per centum ) had already experienced a aggravate office in the retiring six months , and 34 per centum see this will still bump in the next six month . 42 percent of answerer do not bear any deterioration in that period . In contrast , for 14 pct , finances have really improved , and 16 pct gestate an improvement in the next six months . part that have decreased fractionally since the May mensuration .
Millennials go for more flowers and plantsThe group saying they will buy more bloom remains almost the same as in May ; 12 percent for themselves and 13 per centum for someone else . Compared to May , a larger group of consumers expects to buy few blossom for themselves ( 29 % now , 20 % in May ) . And efflorescence are also gestate to be bought less as gift ( 26 % now , 18 % in May ) . House and garden plant show similar part on all questions .
In direct contrast to the May measurement , part of the group of frequent buyers ( the Aesthetic Explorers ) is now also more pessimistic about their current and succeeding fiscal situation . They say they will buy fewer flowers and plants . This is different for the millennials ( born between 1980 and 1995 ) . Instead , they expect to give more flowers as gifts and buy more house and garden plant for themselves or for someone else .
More nuanced pictureAccording to Ruurd Hielkema , elderly research worker at Motivaction , there is every reason to proceed campaigns for flowers and plant . " We fuck from other studies that they have a incontrovertible issue on consumer ' percept and purchase intention . The research leave together give a more complete pic . "
According to Hielkema , this shows two thing . " It arrive at a difference in which context you ask consumers about what inflation does to their buying behavior . After seeing an expression from the Bedankt Plant campaign , for example , they are intelligibly more positive than in the recent ostentation study . In addition , we also know that efflorescence and plants do not top the list of personal saving items . In the top 10 , grocery , which admit flush and plants in most pillowcase , come in at position nine . Energy cost , eating out , and weekend away top that list . So every understanding to keep up the campaigns . "
More informationThe full composition is available . For questions , contact Monique Kemperman , campaign manager , at[email protect ] .
