During the COVID - twelvemonth of 2020 , lots of things were cancelled , but the Awards ceremony of the Royal FloraHolland Greenovation Award took property as ‘ normal ’ ! The brothers Matthieu and Alexander Barendse from Kwekerij Barendse Freesia , were the lucky winner in December with their conception FreGanzia : freesias which are cultivated in an innovative culture system with almost zero emission . How are things going today at the company from ‘s Gravezande and what has the award bring them ?
" It has now been over seven months after winning our Mary Leontyne Price , and we still notice that our name recognition has increased , " says Matthieu Barendse . " trader are more interested , and what ’s also detectable is that more interns are fare to us for their internships . Which we are very pleased about . "
permit ’s go back to last year . Where the success is ordinarily announced at the Trade Fair Aalsmeer , COVID change everything completely , admit this Awards ceremony . The brothers were taken by surprise at their company with the content that they had won the award . A few day later , during the online Cooperative Day , Matthieu and Alexander were present in the recording studio to welcome the accolade from CEO Steven van Schilfgaarde .
Barendse Freesia grow the twofold white FreGanzia in a revolutionary novel way . The company makes optimum employment of storey space with a three - grade cultivation system of rules in a fully condition climate cellular telephone . The 850 solar instrument panel provide electricity for the LED inflammation and thanks to the closed cultivation system , pesticides are unneeded . Barendse also reprocess the drainpipe weewee and the climate cell is almost emissions - free .
Promising full construct in the spotlightMatthieu : " Our sales managing director at the auction call back that the sustainable laurels was something that would tally us . FreGanzia is a very hopeful total concept , that takes into account statement almost all the components of the footprint ( energy , pee , crop protective covering products , use of place ) . The Greenovation Award make recognition to innovations . The laurels has an impact and encourages companies to work even more sustainably . "
From the jury written report : These types of founding will decide the hereafter for the manufacture and this arrant concept can function as an case and source of inspiration not only for the industry and fellow agriculturalist but also for breeder , for example . The buddy see the Greenovation Award as a squeamish fillip and as a keep tower for further sustainability . " Technically , we are far innovative with FreGanzia . There are still opportunities in terms of breeding . And there are small point where we can mould in a more sustainable way . So this prize is sure enough not the remainder of the road ; we will continue to develop our company in the hereafter . "
Sustainability remains an crucial issueRoyal FloraHolland call in on the sphere to ceaselessly keep innovate in sustainability . aid for sustainability and sustainable innovations is of the utmost grandness and is essential to future - proof the industry .
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