Looking to outsource the cutting production terminate up in investing in a Turkish joint speculation . The companionship in question is Danish Kalanchoe nursery Knud Jepsen a / s ( Queen Genetics ) . After exploring the possible action in Turkey , they see the chance to take reward of the country ’s developing local peck plant market and resolve to found a joint speculation with their Turkish partner Agrico . Their joint venture , named Queen Tarim , bring about cuttings for growers all over the earthly concern and finished pot plants in the region Izmir , Turkey . It was established in 2012 and has raise chop-chop - and is still grow - in assortment and size .
Joining forcesFor both Agrico and Queen Genetics , the joint speculation offered with child opportunities to expand . For Queen Genetics , this joint speculation not only enable them to outsource their cutting product , it also give them the chance to blow up their breeding activities . " for be more attractive to Turkish retail merchant , a broader salmagundi was need which was one of the reasons we decided to expatiate our breeding activities with crop that are in telephone circuit with the Kalanchoe product " , Commercial Manager at Queen Genetics Frederike Israel excuse . " And as the crops are pot plant , they will also enable our agriculturist to alternate between the Queen crops and develop , for good example , a special crop in a particular period of time of the class .
For Agrico this joint speculation also offered the chance to tap into new markets . " For us , the cooperation open up up a apace develop market and exportation possibility " , says Ozan Kılınç , creditworthy for sale at Queen Tarim .
speedy growthQueen Tarim was established in 2012 and increase quickly in size and assortment . Regarding sizing , over the last eld , they increased their production acreage from 1.5 hour angle in 2010 to 10 ha in 2018 , and they are plan to increase to 36 hour angle in the time to come .
Also , in the assortment , they increased tight . Queen Genetics has been breed Kalanchoe for many years , and their Queen denounce products have gained a worldwide presence . Since the joint speculation , they increased the assortment . " They breed the varieties in Denmark and here in Turkey , we produce the cuttings and finished plants " , sound out Kılınç . presently , Queen Tarim develop Kalanchoe , Schlumbergera , Campanula , Hibiscus , Chrysanthemum and Succulents cuttings for grower afield , but also produce them in finished plants for the local marketplace , together with pot roses . shortly , two raw diverseness will be introduced ; the Euphorbia milii and Poinsettia .
Why increase in assortment?According to Kılınç , the Turkish middleman prefer to purchase different varieties . " consumer ask for different varieties . So , by suffer a broader assortment , we can present more products and satisfy our customers which will turn into more sale . "
Most popular productSo when having ramp up up such a large-minded range , what is the most popular product ? According to the Marketing Manager of Queen Tarim , their main mathematical product was and still is the Kalanchoe . " We have the unspoiled quality Kalanchoes in Turkey - they have the highest ethene tolerance on the market which increases ledge life and decreases waste . "
MarketingNext to supplying a production , Queen Tarim does more in orderliness to increase their clients ' sale . " We focus on solutions that can easily be apply and have close dialogues with our client . Next to this , we substantiate all marketing movement through unique packaging solutions and interactive relations via societal medium . By using our concept , we warrant adept cut-rate sale per square time on shop level . " the Marketing Manager articulate .
Decrease economic value of LiraOver the last twelvemonth , the Lira decreased against the Euro , did it impact the sale of Queen Tarim ? " Even though the value of the Turkish Lira has been diminish against the Euro we were still able to continue our sales . By put up safari to our customer we did not feel a big difference in this situation . " articulate Kılınç .
Future plans"Our vision is to become market leader of deal flora in Turkey and neighbor country and become the preferred cutting provider of mankind ’s most important stock breeder " , says Özdemir . " Our company delegacy is to supply cutting to the world ’s important breeders and develop raft flora that make hoi polloi ’s life beautiful by using their knowledge in growing marketing and sales .
Queen Genetics at the IPM EssenCurious about the assortment of Queen Genetics ? They are presenting their our full collection , include their young variety in their variety , at base G14 in hall 6 ( Danish hall ) .
For more informationQUEEN Tarim Sanayi ve Ticaret A.Ş.www.queen.dk/tr
© FloralDaily.com/Elita Vellekoop
