In a web log post , WFFSA President , Freddy Melero share the following :
As we turn the page to a newfangled chapter in WFFSA ’s narration , I find myself reflecting on the journey that brought us here — and more importantly , where we ’re headed together .
WFFSA is more than a patronage affiliation . It ’s a community of passionate , drive master who consider in the tycoon of blossom to do more than decorate a place . Flowers make moment , spark emotion , and connect people across acculturation and generations . This is the heart of our manufacture — and the heart of our work .
My own WFFSA journey began in 2015 with a uncomplicated invitation to apply for the Emerging Leaders program . That one chance became a gateway into something much bigger : a internet of mentors , peer , and friends who share a deep belief in what we do and why it matters . Nearly a decennium later , I still carry that same sense of purpose with me .
But today , our industry looks dissimilar than it did back then . We ’re operating in a mature and consolidating market , where our customers have greater access to selective information , suppliers , and alternatives than ever before . The pressure to stay relevant and competitory is real . And in the face of these faulting , the office WFFSA plays — stick out and strengthening wholesalers — has never been more critical .
That ’s why , as President , I ’m focused on three pillars : connection , education , and elevation .
We ’re replicate down on create more frequent and meaningful networking opportunities — especially through practical treatment radical that give member a consistent place to interchange ideas , troubleshoot challenges , and build relationships across the industry . Because we are stronger together . match - to - match learning and association are n’t just nice to have — they’re essential to staying discriminating in a fast - switch marketplace .
We ’re also attached to seduce sure our members have entree to the right tools , resource , and content to aid them grow and adapt . Whether it ’s navigate supply chain break , embracing sustainability , or rethinking how we bring value to the next multiplication of flowered professional , WFFSA is here to help you detain informed and equip .
And perhaps most significantly , we ’ll continue to keep the piece of work you do . sweeping florists are the backbone of the floral provision chain . You lend beauty to people ’s lives every exclusive day — quietly , systematically , and with howling heart . Through programs like The Flower Movement and the Memorial Day Flowers Foundation , we ’ll keep telling that fib in ways that contemplate the import behind the stems .
At the gist of all of this is a belief that flowers matter — and that you weigh . Together , we have the magnate to shape the future of this industry and leave a bequest built not just on growth , but on purpose .
Let ’s make this a year of connection , advancement , and possibility . lease ’s continue to leave with heart . And most of all , let ’s do it together .
With gratitude ,
Freddy MeleroPresident , WFFSA
For more information : WF&FSAEmail:[email protected]www.wffsa.org
Frontpage photo : © WFFSA
