Floriday is increasingly becoming the digital heart of the Dutch floriculture industry . More than one billion euros worth of prime and plant will be traded between growers and buyers through this platform this year . Up until mid - September , dollar volume through Floriday bear at more than 700 million euro , compare to 117 million at this time last yr . Meanwhile , an norm of 250,000 order per week is localize through Floriday .
Growers and buyers are increasingly make use of the trading possibility within Floriday , which are continuously expanded based on the need of users of the platform . For example , the contract module and the ' My store ' mathematical function , which provide growers to publish their full range , are being increasingly used this year . In addition , software suppliers have made various links uncommitted between their software bundle and Floriday , further improving supply . vendee are also better capable to find their way to the Floriday provision through the existing dealmaking channels .
Ruud Knorr , CCO Royal FloraHolland : " We are of trend delighted with the increase that Floriday has show in terms of employee turnover . We notice that agriculturist and buyers are making ever greater use of the trading possibilities presently offered by the digital platform , which is exciting . I am convinced that digitalisation is necessary for the long - term success of the diligence . The intent is for all parties involved , both growers and buyers , to be capable to benefit from this . We , therefore , require to make it possible for everyone to join . It is thus crucial that we retain on the course we commence on at the start of the twelvemonth and listen cautiously to the feedback and wishes of our users . hold that we are total or ameliorate more and more functionalities that users need to Floriday , such as improving the auction functionality in the short term , we expect the number of transactions to continue to grow . "
Involvement of the Members ' CouncilThe Floriday committee was lay up in January . This commission consists of a number of Members ' Council members and those involve in Floriday . Among other things , the interactive roadmap was drawn up on the committee ’s advice . Marco Mol , member of the Royal FloraHolland Members ' Council and active in the Floriday citizens committee : " We are certainly not land up yet , but the impulse is there , and there is a clear commitment to make the program a success ! In the Members ' Council , we are closely involve and of large value to the labor , because we sum up our cognition from the growers ' position . Floriday bundles our activities and further empowers our co-op . This will by all odds help us , as member , to proceed to be able-bodied to market our products well . Floriday is the digital marketplace for growers and buyers and is the foundation for our future . "
Floriday statisticsMore than 250,000 orders are currently placed on Floriday each calendar week . Floriday has about 4,000 alive drug user on a weekly basis . 1,700 growers have activated ' My shop ' . This offers growers the opportunity to bring their entire assortment and supplying directly to the buyers ' care . Almost all software supplier are connect to multiple Floriday ingredient and are actively forge on its rollout .
