Mary Jones ’ two younger employee have sought to expand their breeding through college course and with training at other flower shops . “ I thought , would n’t it be peachy to pull it all together and have some conventional education very specific to our industry , very specific to what our needs are , ” she said .
That ’s why Jones , of Rodier Flowers in Ridgefield Connecticut , brought her two employees to the Society of American Florists ’ 1 - Day Profit Blast in Albany , New York on Tuesday . “ There ’s no good way to place than in the people who are going to be next generation for us , ” Jones said of the two employees who attach to her . The data they glean from three educational academic session will help the trio grow the commercial enterprise , she added .
Jones and 118 other flowered professional from 12 United States Department of State and Ecuador picked up peak on boost on-line sales , communicating efficaciously and make well-to-do , trendy floral designs . Attendees also had an opportunity to see the latest sweet production from South American growers , as well as talk with other floral manufacture providers , during the supplier showcase .
The event was underwritten by Bill Doran Company . James Dempsey , CFD , AIFD , of Studio Herbage in Johnstown , New York , said he was eager to apply the advice from Tim Farrell , AAF , AIFD , PFCI , in his session about voguish floral invention that can be duplicated by designers of all skill level .
“ It had a pile of info that I could identify with , and there were a lot of things he channelize out that would be good to implement in my shop , ” Dempsey said . “ We can always use great advice . ”
Other educational session include those by Renato Sogueco , AAF , PFCI , vice president of digital strategy and education for BloomNet , who focused on boosting online sales by optimizing site , and by Vonda LaFever , AIFD , PFCI , and Lori Wilson of Flower Clique , who verbalize about communicating in effect . Recaps of those academic term will be feature in upcoming SAF Now atomic number 99 - newssheet . See pictures of the eventhere .
Abigail Szlasa , of Dehn ’s flower in Saratoga Springs , New York , is fresh to managing a blossom store . She attended Profit Blast because she knew it would help her understand the industry .
“ It has been very enlightening , ” she said . “ I ’ve learned a lot about marketing and advertising that I never even thought of , so I am really attend forward to follow out all of the things we learn . ”
Bill Doran Company is also underwriting Profit Blasts onJune 7 in Cedar Rapids , Iowaand onNov . 9 in San Marcos , Texas . Denver Wholesale Florist is underwriting theProfit Blast scheduled for Oct. 11 in Denver , Colorado ..
For more information : SAFsafnow.org
