" Rather than drop dead over statistics , I feel a general overview of the holiday would be the Wizard ’s glide path , " says David Kaplan , also known as the Flower Wizard of Above All Flowers and New Bloom Solutions .
harmonise to him , the statistic are very important , especially when it comes to the 5 W ’s : who , what , why , when , and where . " For that , I advocate you read all SAF ’s reports if you are a extremity . If not a member , I suggest you unite . "
" Another Valentine ’s Day is under our belt . For the most part , it front like it was a very good holiday for most sectors of the industriousness . The conditions in most areas across the country was warmer than normal for February , which made it much easier to get ware to market as well as for the consumer to go out and get flowers or have them delivered . Tuesday is one of the better years of the week for Valentine ’s Day , and this year it lived up to its expectation . "
consumer were much more concerned in roses and fillers and less in agreement and interracial flowers , placing more need on rose and less on miscellaneous flowers , he proceed . " rosebush demand is strong on Valentine ’s than on any other twenty-four hour period of the yr by a component that is larger than anyone can imagine . Small retailers can sell more Red Roses in one day than for several month . This year Red Roses were demanded in a greater percentage than in previous age , rate more strain on the market with a heavy concentration on fewer items . "
prognosticate story is always soft after the factBelow , the Wizard sum Valentine ’s Day 2023 .
Possible issues for the future tense refer to Valentines 2023According to the Wizard , character logistical issues that could be problematic in the future tense . " What has been reported was a very unsatisfying vacation for some airlines . The airlines expected to move more flowers . One reason for this is that approximately 300 ocean container were ship for the vacation . The other reason it was " slaying " for the airlines was with the flatter production peak , the usual volumes did not go out the regular expected days . Also , rate were not as unattackable as expected . Too much capability was the result . With low rates and depleted volume , profitability became challenge . Some flying had bother breaking even . Some freight providers are count downsizing aircraft for the future . A 767 handles less cargo but can be more profitable than a 747 that does not have a full load . "
Another major issue for the airlines , he mentions . is the exchange rate of the Colombian Peso . " With a very stiff dollar , there is not enough export for the planes to have a decent southward payload . Also , some large Mass Market producers had to vaporize aircraft to cities other than Miami because of belated product need to murder the market . "
" Some multitude say who cares about the air hose . The airlines could change their strategy for Mother ’s Clarence Day and decide not to charter as many extra aircraft and put fewer planes in flower - bring out areas . They could also raise rates to compensate for unsatisfying results from Valentine . "
Other succeeding issues to be pertain aboutWizard : " unsighted shoot could result in a comeback craw that is not adequate for Mother ’s Day , get shortages of high - demand rise mixture . Also , some farms may have production gap this saltation , resulting in shortage . aright now , it is too other to call . "
On top of that , worker shortage live in Colombia during the peak need . " Jobs in other sectors that give more are easier to find . The Venezuelan migrant have filled many of these shortage . The Floral industry is a labor - intensive industry . Issues in Ecuador from last June ’s strike have still not been dissolve . According to Reuters on Feb 24 account , " A major Ecuadorian Indigenous organisation said on Friday it will not continue talks with the government of President Guillermo Lasso , say the government has not follow with accords and call for Lasso ’s surrender over alleged corruption . “Another ten-strike in Ecuador will create major problems in the food market . "
Preserved rose marketplace increasingSignificant amount of roses are being grown for the preserve rosiness market worldwide , he say . " Many florists are discovering the high-pitched quality and realizing these can be shipped by ground conveyance weeks before holidays and events and that you could get all the red you need for Valentine ’s . "
ConclusionIn finish , the strong demand and tight market for Valentine ’s were exceedingly encouraging , especially after a lackluster fourth twenty-five percent of 2022 and a deadening January . " It was great to see Valentine ’s sales issue forth back with a retribution ! " Below are more points from the Wizard :
" As always , thanks for reading my rants … Thank you for being part of a majuscule Valentine ’s 2023 ! "
For more information : Above All Flowers / New Bloom Solutionsnewbloomsolutions.com
